This year marks the golden jubilee for Range Rover, signalling 50 years since the iconic fleet of Land Rovers first made their debut into the world in 1970.
To mark the occasion in March, Land Rover had renowned snow artist Simon Beck create a unique ‘50 Years of Range Rover’ graphic at the Land Rover cold weather test facility in Arjeplog, close to the Arctic circle in Sweden.
The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through their paces during development. To achieve the finished result, Simon Beck was required to walk more than 45,000 steps across the powdery surface, accompanied by a quartet of the latest Range Rover SV models.
As well as providing engineers with the perfect frozen lake conditions to test and assess the latest models, the facility is also home to the Jaguar Land Rover Ice Academy, providing customers the thrill of dynamic ice driving under world-class driver supervision.
World heavyweight boxing champion Anthony Joshua OBE experienced the extreme conditions as part of the celebrations, where he learned the art of winter driving from behind the wheel of the latest Range Rover SVs, under careful guidance from the Academy instructors.
Since 2014 the expert engineers, craftsmen and women at Special Vehicle Operations have been responsible for designing and producing the fastest, most luxurious and most exclusive Range Rover models in the luxury SUV’s 50-year history. The elevated luxury, performance and capability of the SV family represent the pinnacle of Range Rover development.
Watch video of Anthony Joshua in Arjeplog here.